Introducing the first player – Magnetic therapy trasher

The Sceptic Dictionary is a large and respectable website that is dedicated to “Exploring strange beliefs, amusing descriptions, and dangerous delusions…” It is reputable and appears to be well known and a source of authority in many quarters. This will be a major website that we will explore in our quest to understand the sceptism toward magnetic bracelets.

This is a commercial website with strong presence of advertisement. The reason I emphesise this is the connection that anybody will easy see between the need to be funny and sharp in order to get the readership that will in turn bring the revenues that the authors are aspiring to achieve.

It is a generic site – by that I mean that it is not dedicated to rubbish alternative therapies or magnetic therapy alone – it is a site with wide range interests. It will put all possible targets in it’s site, whenever they come.

The person behind the site is a ‘professional sceptic’: Robert Carroll is an academic that made a life long successful career from criticizing more or less everything, writing text books about it and educating generations of students alone the way towards paradise of self righteousness. One important point to say about him – which by the way will be also the same for most of those who do favour magnetic therapy: He do not posses any scientific education non what so ever. His training is a philosopher’s training.

A quick bird’s eye view of the pages and site navigational structure  puts Alternative medicine on the top of the left hand side menu. It is the most important target by the site, which is again, runs by a philosopher!

That is it for now. At a later posting I will investigate the magnetic therapy category in depth, and try to see the connection the writers makes between that and the commercial mystification – the magnetic jewellery and magnetic bracelets sellers.

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