So called Knowledge Centres in commercial sites

Bellow is an interview with an executive in the industry. One of his main responsibly in the organization is the Knowledge Centre of his company which sells magnetic jewellery, magnetic bracelets, or magnetic jewelry as they are called in the United States. And oh boy he have a full belly on other similar outlets. In this interview – mostly a non-stop monologue, we can revile interesting practices by the industry. Let’s see the full interview:

I enter the office and the phone starts to ring. Here we go again, I think. I can tell you what it is going to be about. Another brain washed buyer asking me about polarity, enhance magnetism, south and north pole and other mambo jumbo.

A buyer who purchased let’s say an expensive top of the range Premium Titanium Magnetic Bracelet because he liked the looks of it on his screen go on after that and “find out” a lot about magnetic bracelets and magnetic therapy on the internet. While he carries on surfing and bathing in the new found knowledge, a little voice inside his head starts to raise the alarm bells. As he reads more and find few more references to those new “facts”, the little voice becomes massive sirens of real emergency – the person starts to see red and starts coming in and out of his scope of vision. The warning signs are out there, and he cannot ignore them any more, so he picks up the phone and call us.

I pick up the phone, and the conversation goes like this. After the necessary pleasantries, he goes for the kill:

I have a question : magnets are measured in 2 ways , one is the total gauss of a magnet and then the power on the surface of the magnet which is not the same and it’s usually about 8 or 10 times smaller than the total gauss power of the magnet . Which reading are you giving to the power of the magnets on your bracelets, the total gauss power or the surface power of the magnet ?

Well, after that spill I ask for a second, cover the handset and drive my head on the wall, slamming it for few minutes. I than take the handset and hit the desk few times. I than compose my professional self and start to deal with this nonsense:

“I have no idea what is “the total gauss of a magnet” or “the power on the surface of the magnet” and no idea how to measure any of them. We measure the magnets by attaching pins of the gauss meter to each side of the magnets and take a reading. You can call it surface, I suppose. The distinction you quoted is an invention of magnetic jewellery website, to convince you that their items is better (or different) from other. Don’t believe everything you read on the internet…There is only one way to measure magnets, and you need to take the magnets out of the bracelet to do that.”

Is the buyer happy? No, of course he is not. He just paid a lot of money just to find out that all this magnificent technical impressive data that validates his decision to splash a lot of money on magnetic bracelet is mambo jumbo?

I will tell you what is going to happen: He will feel cheated. He may even ask for a refund and get the same item somewhere else, where they do give him enough positive ‘scientific’ re-enforcement and justification to buy magnetic jewellery.

Another study rubbishing magnetic therapy

Last week we found out that academics at the University of Oklahoma Health Sciences Center in Oklahoma City were determined to find out if there was something to back up the any claim made by magnet therapy supporters and sellers that wearing magnets may help to ease pains. The trendy hypothesis is that magnets one way or another increase blood flow to an effected area or block nerve impulses that carry pain information and that’s why wearing them helps, but the results of experiments by Dr. David W. Garrison indicated that there may have been no significant physiological distinction brought about by wearing magnets.

Those researchers think that they found that magnets did not appear to influence the nerve fibbers that transmit information about touch to the spinal cord, which have a propensity to be much more sensitive to encouragement than the nerves that pass on pain signals.

So if these highly sensitive touch nerves were not to be affected by magnets, “it would be a miracle” if magnets could influence the less sensitive pain nerves, the good old Dr. David W. Garrison said in an interview to Magnetic Therapy UK that was conducted via Skype last week.

These results, which are published in the American Journal of Pain Management, suggest that it would be “seemingly farfetched that (magnets) are doing something to alleviate pain,” he whispered in the interview.

The superior Dr. goes on to talk about that any apparent benefit wearers may feel they get from magnets is most likely the Placebo Effect that once again coming into play. Though he also mentioned that it’s possible some real pain relief could be the result of “gating.”

He is saying that “When people feel pain in their wrists from carpal tunnel syndrome, the researcher explained, nerve cells are sending that pain information to the spinal cord. However, if people wear a bracelet that contains a magnet to ease the pain, the pressure from the bracelet will activate other nerves that transmit information about touch to the spinal cord, and these nerves will start to compete with the pain nerve signals, limiting the amount of pain information reaching the brain.”

Later on he said that “…This theory also helps explain why rubbing a painful spot can often make it feel better”.

I bet that sellers of magnetic jewellery will not want this study to be seen by the wide public!

We will follow up this study in the coming months.


Use of magnetic bracelets

The magnets (out of) magnetic therapy are used in many areas and fields.

Here are some of them:Electronics industries such as televisions, Telecommunications such as phones and mobiles systems, Computing including all kinds of personal computers, Electro-acoustics which includes speakers, Electro mechano-technical, Measuring instruments of all sorts, Surveillance equipment and cameras and recording devices, Massive and larger than life spectrographies and last but not list is acceleration of small and tiny particle towards magnetic bracelet.

In the last one hundred years the use of magnets have been extended into the manufacturing of compasses and navigational equipment for marine, military and navy use, manufacturing of lifting mobile equipment, magnetic bracelets magnets used in manufacturing of machine tools and of course manufacturing of electronic motors and electric machines.

Thanks to the work of many professors and lower than life researchers within the different industrial sectors the therapeutic use of magnets can benefit from the following three main and most important characteristics:Miniaturisation, and let’s remember that this was mentioned earlier. Magnets previously weighed many kilos but nowadays same strength magnets are the size of a grain of lentil.Strength of their magnetic induction, which is much stronger than ever before because of the combination of complex new and exiting ores and rare earths exotic metals).Duration of the magnetic field in magnets, which is real revolution as over time the magnetism of the components of magnets does not diminish in any significant amount.

This allows the use of titanium magnetic bracelet objects that are much more practical and even active than the old fashioned magnets of years ago.Today, many therapeutic magnets are commercially available:There are magnets about the size of a lentil called Magnetic Pastilles. These can be placed on the skin using adhesive plasters and have a magnetic flux of 2,500 gauss.Stronger and larger curved  magnets with magnetic flux of 3,800 gauss that are attached to the body using Velcro straps.Kits comprising of 4 magnets of over 3,000 gauss in body wrap attached to the body with Velcro straps.Magnetic Bracelets comprising of many magnets of few thousand gauss each.Magnetic Necklaces comprising of 6 magnets of over 3,000 gauss each

.Magnetic Belts comprising of 16 magnets of 800 gauss.Extremely   powerful  Magnetic Pendants each containing a magnet producing a flux of 12500 gauss.

Magnetic Insoles inlaid with magnets to correspond with the acupuncture points that relate to the different organs within the body.

Magnetic Earrings that stimulate different acupuncture points on the  ear that correspond to different organs in the body.Magnetic Watches that have 2 magnets of 1600 gauss in the wristband.Magnetic Filters called Magnetil designed to magnetise water (They can be placed directly into bottles of water).


Until recently, the Western medicine was dominating the political agenda. The rise of a monolithic mainstream medicine and health came about because of the dominating issue of laboratory research and technology, where big money and political interests mingle with each other. As a results of this process, by the early decades of the century, magnotherapy alternative holistic magnetic therapy healing traditions providing magnetic jewelry had largely been largely sidelined by conventional medicine that may or may not treat tunnel carpal syndrome without bio copper magnetic bracelets. Only in the 1960s a large and really major challenge to this trend emerge. Critics in the UK attacked conventional medicine for its reductionism and its tendency to offer standardized, dehumanized forms of care. In its place they promised a return to more humanistic magnets traditions which are intended to focus on the whole individual and the economic, political, magnetic, social, psychological, and even the spiritual conditions that cause illness or encouraged healing by the usage of titanium magnetic bracelets. The news today is that things are getting rather diferent.

The politic of heath pressure groups that consists of people who believe that power exercised through politics and its impact on Government public policy is of fundamental importance for health.